# The Solopreneur's Digital Product Validation Checklist

Stop building products nobody buys. This checklist + scorecard + AI prompts help you validate a digital product idea in 7 days — before you write a single page.

## The 12-Point Validation Checklist

| # | Area | Check | Pass if |
|---|------|-------|---------|
| 1 | Problem | Can you name the exact pain in the customer's words? | Yes, quoted verbatim |
| 2 | Audience | Is there a reachable group of 10k+ with this pain? | Yes |
| 3 | Willingness | Have 3+ people paid for a similar fix? | Yes |
| 4 | Difference | Can you state 1 clear edge vs free alternatives? | Yes |
| 5 | Format fit | Does the format match how they consume? | Yes |
| 6 | Price lane | Is a believable $9-$49 price obvious? | Yes |
| 7 | Build cost | Can you produce v1 in 20 hours or less? | Yes |
| 8 | Delivery | Can it be delivered automatically (PDF/email)? | Yes |
| 9 | Traffic | Can you get 1 channel to 100 prospects? | Yes |
| 10 | CTA path | Is the next step one click? | Yes |
| 11 | Proof | Can you show a screenshot or testimonial? | Yes |
| 12 | Refund risk | Is the promise specific enough to limit refunds? | Yes |

Score: 10-12 BUILD NOW · 7-9 fix gaps first · under 7 pivot.

## Fill-In Scorecard

| Area | Your answer | Score 0/1 |
|------|-------------|-----------|
| Problem stated | | |
| Audience size | | |
| Paid proof | | |
| Differentiation | | |
| Build 20h or less | | |
| Traffic channel | | |

## 5 AI Prompts to Validate Fast

1. "Interview 5 people with [pain]. List the exact words they use and the cost of not fixing it."
2. "Given this idea: [idea]. Write 3 forum search queries that surface people actively complaining about it."
3. "Write a 1-sentence landing page for [product] with a fake price and one CTA. Flag weak claims."
4. "List 5 existing paid products solving [problem]. Compare format, price, and reviews in a table."
5. "Act as a skeptical buyer. What 3 objections stop you buying [product] at $29? Suggest fixes."

## 7-Day Validation Sprint

- Day 1: Write the problem in customer words (Check 1).
- Day 2: Run Prompts 1-2; collect 10 real complaint quotes.
- Day 3: Build a 1-page mock (Prompt 3); share in 1 group.
- Day 4: Run Prompt 4; price against competitors.
- Day 5: Post coming soon with email capture; aim 20 signups.
- Day 6: Run Prompt 5; patch the 3 objections.
- Day 7: If score 10 or more, build v1; else pivot.

## Red Flags (Kill or Rethink)

| Signal | Meaning |
|--------|---------|
| Everyone could use it | No focus equals no message |
| No one has ever paid | Validate willingness first |
| You need 100h to build | Scope down to v1 |
| Only you want it | Not a market |

## CTA

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